PoundWishes, a non-profit and web site focused on ending the needless euthanasia of 3-4 million shelter pets each year due to health problems, shelter overcrowding or lack of resources, today announced it has granted 150 PoundWishes in its first six months of operations. PoundWishes connects local animal rescue groups with pet lovers nationwide to raise money to rehabilitate sick, injured or abused shelter pets. Launched in March, PoundWishes is the only group focused on providing shelters with donations to nurture these special needs pets back to healthy, happy and adoptable. The site also posts adoption listings.

PoundWishes was inspired by Mckenzi Taylor who was diagnosed with leukemia at age two and received help during her illness from The Make-A-Wish Foundation. Although she was very young at the time, she never forgot how that special recognition made her feel. Now a healthy 12-year-old, she worked with her parents to create PoundWishes so she could give back some of that feeling to the neediest of pets.

“Being sick can make you feel alone and invisible. I was lucky to have a lot of help but when I visited a shelter recently I recognized the look in the sick pet’s eyes and I knew I had to do something,” said Mckenzi.”I’m so proud we have been able to help so many pets so and I’m just amazed by the generosity of the people who have donated so these pets can have a second chance.”

What is a PoundWish?
PoundWishes are posted by rescue groups to fund the urgent healthcare needs of the pets in their care. The PoundWishes granted so far include surgeries on broken limbs, medication for skin conditions and retraining and rehabilitation from the effects of abuse – whatever is necessary to get the pet ready for a new forever home.

PoundWishes is currently looking for new shelter and rescue partners and is actively building its pet lover community. The organization hopes to double its impact in the next six months by granting 300 more PoundWishes by the end of the year.  Pet lovers who want to get involved can visit www.PoundWishes.com.

India became the first cruelty-free cosmetics zone in South Asia.

Humane Society International/India’s #BeCrueltyFree campaign is celebrating an historic victory for animals as India bans the import of animal tested cosmetics. Coming just a few months after implementation of a national ban on cruel cosmetics testing in India’s labs, the import ban now makes India the first cruelty-free cosmetics zone in South Asia and an example for other nations to follow.

HSI's BeCrueltyFree India Makes History as India Bans Import of Animal Tested Cosmetics

The ban comes in the form of Rule 135-B that states, “Prohibition of import of cosmetics tested on animals. No cosmetic that has been tested on animals after the commencement of Drugs and Cosmetics (Fifth Amendment) Rules, 2014 shall be imported into the country.” The notification will come into effect on 13 November, 2014 (30 days from the date of notification).

Alokparna Sengupta, Humane Society International/India’s #BeCrueltyFree campaigns manager, said; “With today’s historic ban on the import of newly animal-tested cosmetics, India has made history for animals in South Asia. This is a huge achievement that could not have been possible without the compassion of our government, consumers and industry. We feel confident that if this vision is applied to other areas of product testing, this can be a defining moment in the modernization of India’s safety science, with potentially hundreds of thousands more animals spared pain and suffering.”

Gauri Maulekhi, Trustee, People for Animals, a #BeCrueltyFree India partner, said: “India has shown outstanding leadership by so swiftly advancing first a ban on cosmetics animal testing and now a ban on animal-tested cosmetics imported from overseas. By working so diligently with the #BeCrueltyFree India campaign, our policy makers have put India on the map as a country transforming its laboratories and regulation from outdated test methods to state-of-the-art science. Animals, consumers, scientists and companies have everything to gain from such modernization.”

HSI/India’s #BeCrueltyFree campaign has been instrumental in achieving the final import ban. In June, HSI met with the Minister of Health and Family Welfare, Dr Harsh Vardhan, to present a petition of more than 70,000 signatures supporting an import ban. Support from more than 30 legislators also has been critical, with special thanks to Mrs Maneka Sanjay Gandhi, Shri Baijayant ‘Jay’ Panda, Shri L.K.Advani, Dr Murli Manohar Joshi andSupriya Sule.

India’s dual test and import ban mirrors that of the European Union and is the latest victory in a string of achievements for the #BeCrueltyFree campaign globally. Earlier this year #BeCrueltyFree campaigners inAustraliaBrazilNew ZealandTaiwan and the United States have all celebrated the introduction of bills proposing national cosmetic animal test bans. Efforts by #BeCrueltyFree China also resulted in China removing mandatory animal testing for many domestically produced cosmetics.

Otis, the golden retriever, was in his golden years when bone cancer pain threatened to shorten his life. As a participant in a clinical trial aimed at pet dogs, he was given a single treatment with a pain therapy called SP-SAP that was developed by a local company, Advanced Targeting Systems (ATS).

Advanced Targeting Systems Inc Otis

The story of Otis’ relief from cancer pain is well documented in a video accessible at www.ATSbio.com/vet. “Otis Gets His Wag Back” shows Otis before treatment and after. It is clear from Otis’ body language and gait there is change for the better, while the tumor has doubled in size.

Bone cancer at advanced stages often leads to animals being euthanized for pain-related issues. There are better options.  Pain shouldn’t be a life-threatening disease for your pet.  SP-SAP prevents chronic pain signals from reaching the brain. The pet’s brain no longer knows it is in pain from the cancer, but can still feel normal acute pain that can be treated with traditional pain care.

A study sponsored by ATS has promising results that were published in the November 2013 issue of the journalAnesthesiology. Pet dogs receiving SP-SAP displayed significantly less pain than dogs receiving traditional pain care, with no visible side effects and an improved quality of life.

With the hope of translating these results to humans, a clinical trial testing SP-SAP on terminal cancer patients has begun. Early results are promising, but additional patients are needed. See http://clinicaltrials.gov/show/NCT02036281 for more information.

Benefits of SP-SAP:

  • Permanent relief from cancer pain
  • Single injectable dose
  • Successfully tested in dogs
  • In human clinical trials

Over 50% of pets are considered overweight or obese, with numbers climbing steadily. Just as with people, pet obesity has become an epidemic in the U.S.  Dr. Mark Verdino, Animal League America Vice President and Chief of Veterinary Staff, states, “The most common cause for obesity in animals is over-feeding and lack of exercise. In this regard, most overweight animals can easily be put on a path to lose weight.”

Pet Obesity Awareness Day


In honor of National Pet Obesity Awareness Day on Wednesday, October 8th, North Shore Animal League America would like to share some important Pet Health Tips for you to incorporate into your four-legged family member’s life:

  • Have your pet evaluated by a veterinarian to develop a plan for healthy living. Unchecked obesity in pets can lead to debilitating diseases such as arthritis, diabetes, cancer and more.
  • We love to snack, and so do our pets.  Although satisfying, unhealthy snacking can put on a couple of unnecessary pounds.  Avoid from feeding snacks and table scraps to your cat or dog.
  • Exercise with your pet.  From running an errand to going for a jog, take your dog with you.  Exercise is quite essential for your pet’s health as it increases strength and longevity.
  • Wellness through water.  Water is key for digesting food and will help your pet’s body absorb important nutrients.  Make sure your pet’s bowl is filled with clean, clear water on a daily basis.
  • Feed on a schedule.  Avoid accidental overfeeding by sticking to your pet’s recommended daily feeding guide.
  • While preparing and cooking your own meals, it is best to keep your pet in another room.
  • Make sure additional food is not just lying around as it will only encourage your pet to eat more than his/her daily diet suggests.
  • If you are going away, make sure to leave clear diet/feeding instructions with the person who will be looking after your pet.
  • If you have more than one pet, feed them separately.
  • When purchasing pet food, look for the words “complete and balanced nutrition” on the label.  Consult with your veterinarian for more information regarding your pet’s specific diet.

While Pet Obesity Awareness Day is designed to bring awareness to this issue, appropriate feeding and exerciseevery day is needed to solve it.

For more information on pet safety and care, visit our Expert Advice page.

For more information on adopting a rescue animal, visit our Adopt page

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that 68,805 dogs and cats were adopted during the three-month 2014 ASPCA Rachael Ray $100K Challenge, an increase of 16,789 over the same period last year. Over the five years of the $100K Challenge – held annually since 2010 – contestants saved a total of 282,679 lives.


“When we mapped out the design of this contest six years ago, we were aiming to inspire new innovations and dramatic increases in lives saved,” says Bert Troughton, vice president of strategic initiatives at the ASPCA. “The rest was up to the more than 200 shelters who’ve competed over the last five years, and they knocked it out of the park. Not only did they increase lives saved by nearly 60,000, but they’ve redefined what’s possible and given shelters everywhere both hope and new, successful strategies for saving more lives.”

The ASPCA and Rachael Ray today awarded this year’s $100,000 grand prize to Central California SPCA inFresno, Calif. and a $25,000 Community Engagement Award to Kansas City Pet Project in Kansas City, Mo. In total, $550,000 in grant funding was awarded today to help competing shelters continue to save even more lives, and more than $2 million has been awarded to shelters in 38 states during the five years of the contest.

All her life, Rachael Ray has been an advocate for animals and a supporter of animal welfare groups. Her love for animals and for her pit bull, Isaboo, inspired her to create a pet food called Nutrish® to raise money for animals in need. Ray donates her proceeds from the sale of Nutrish® to organizations like the ASPCA so they can implement programs like the $100K Challenge and support shelters and animal organizations around the country.

The ASPCA Rachael Ray $100K Challenge is a groundbreaking contest that challenges animal shelters across the country to come up with innovative ways to engage their communities and get more homeless cats and dogs into loving homes. For information about the 2014 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.

K9 Fit Club® – the nation’s leader in canine and human fitness – is reaching out to pet owners across the country, asking them to GET OFF YOUR BUTT and WORK OUT WITH YOUR MUTT ™ to raise awareness for National Pet Obesity Day on October 8, 2014, and help their pets achieve wellness and greater vitality.

“K9 Fit Club aims to change lives, one dog at a time,” explains Tricia Montgomery, founder and president of K9 Fit Club.  “Excess weight for dogs brings on numerous health risks, with obesity playing a role in decreased life expectancy.  It’s time to regard pet obesity as the epidemic it really is, and for pet owners to use their passion and take action.  K9 Fit Club is committed to making this change.”


Image courtesy of K9 Fit Club

During the month of October, K9 Fit Club is offering a promotion for fitness and pet enthusiasts who enroll in K9 Fit Club’s online training certification program.  “Certified K9 Fit Club Trainers can make a tremendous and positive impact on pet and human health.  Our certification program provides convenient online training, tools, information, a pop up K9 Fit Kit™, and support from K9 Fit Club – everything needed to add to an existing business or a start up business in any community,” says Montgomery.  The course, usually offered at $599, will be available at $450 from October 1-31, 2014. (Use Promo Code POD14)

Dr. Ernie Ward, DVM and founder and president of the Association for Pet Obesity Prevention (APOP) also urges pet owners to fight against pet obesity.  “A 2013 APOP study found that 52.6 percent of dogs and 57.6 percent of cats were overweight,” said Ward, who serves as an advisor to K9 Fit Club.  “A host of preventable diseases are directly linked to obesity in pets.”  The 2014 study is underway, and veterinarians can participate in assessing their patients on October 8, with forms available at petobesityprevention.org.

Adds Montgomery, “My hope is that pet owners take the opportunity to contribute to the better health of our pets, and that K9 Fit Club makes it possible with flexible certification training.”

Nestle Purina issued a press release today referencing the disclosure of the so called “scientific testing” behind its lawsuit and smear campaign against Blue Buffalo. In its press release, Nestle Purina pretends as if it is making this disclosure voluntarily. Nothing can be further from the truth. Blue Buffalo, staunchly defending its integrity, has been fighting with Nestle Purina in the court for months to force it to reveal the purported “science” behind its claims so the public can see the basis of these unfounded allegations.  Nestle Purina has fought and resisted this at every turn hiding behind legal tactics and obfuscations, while at the same time continuing to promote this “science” as having been performed by an unidentified “highly sophisticated, independent lab.” Only now, having run out of delaying tactics, on the eve of losing its fight in Court to keep its testing hidden, Nestle Purina has finally made this disclosure.

It has now become abundantly clear why Nestle Purina fought so hard to keep it secret – Nestle Purina apparently has no confidence in its “science” or its expert, and understandably so. It turns out that the “highly sophisticated, independent lab” it promoted as the foundation for its smear campaign is in reality an individual of dubious scientific credentials who works out of a lab in his home (“Windsor Laboratories”). His analysis was performed with a rudimentary microscope under less than optimal conditions with questionable methods and record keeping.

Blue Buffalo welcomes anybody who is interested to read the scientific review of Nestle Purina’s testing, which Blue Buffalo has submitted to the Court. The report can be found under http://www.BlueBuffalo.com/PurinasJunkScience. This critical analysis was prepared by Dr. Vinayak Dravid, a world-renowned expert in material science and microscopy. As it is clear reading Dr. Dravid’s report, Nestle Purina is basing its allegations on junk science.

Notwithstanding Nestle Purina disingenuously pretending as if it’s making this disclosure voluntarily, Nestle Purina appears to be alarmed by the public disclosure of its junk science. Nestle Purina is attempting to muddy the waters and take the attention away from it by adding a list of new unfounded allegations to continue its malicious attack. With numerous quotes in its press release from its Chief Marketing Officer, Nestle Purina makes it clear that this entire lawsuit is simply a marketing campaign disguised as a legal case.

As with the previous allegations, Blue Buffalo rejects the new Nestle Purina allegations and looks forward to the opportunity to reveal them for what they are in the Court.

The case is Nestle Purina PetCare Company v. Blue Buffalo Company Ltd., Civil Case No. 4:14-cv-00859.

Amid continued questions about the honesty of Blue Buffalo’s advertising practices, Nestle Purina PetCare Company (Purina) last night filed an amended complaint in its false advertising lawsuit against the company, alleging additional false advertising in the marketing of Blue Buffalo’s pet food, treats and cat litter.

In a follow-up to Purina’s original May 6 false advertising lawsuit, the amended complaint includes new testing showing that:

  • Despite intensive advertising to the contrary, Blue Buffalo’s touted “LifeSource Bits” actually have lower levels of some key nutrients than the standard kibble found in Blue Buffalo pet food.
  • Blue Buffalo’s claims that its cat litter products have “three times the absorption power” of the leading clay-based litter, and “1.5X-8.5X More Odor Control” than leading clumping litter, are also false and misleading against Purina’s litter products.

In addition, the amended complaint highlights the fact that Blue Buffalo’s own ingredient listings show that its “Jolly Joints” dog treats contain inadequate levels of glucosamine to provide the joint and hip health benefits they claim.

“Pet owners deserve more than just ‘smoke and mirrors’ when it comes to the food they feed their pets,” saidSteven Crimmins, Vice President and Chief Marketing Officer of Nestle Purina. “Sadly, the closer you look at Blue Buffalo’s advertising claims, the more you realize that it’s not about an honest relationship with pet owners.”

“Testing shows the nutrition in the LifeSource bits isn’t what Blue claims it is,” Crimmins continued. “For many key nutritional components for their pets, owners would be better off without the LifeSource Bits.”

As to dog treats, the amended complaint alleges that a medium-sized dog would have to eat hundreds of Jolly Joints treats a day to get the health benefits Blue Buffalo promises based upon published research. “There’s nothing ‘jolly’ about that,” Crimmins said.

In conjunction with the filing of a second amended complaint in U.S. Federal Court in St. Louis, Purina also released the results of earlier independent testing of Blue Buffalo pet foods, which showed the presence of poultry by-product meals, grains and corn in some of its best-selling products. The preliminary report, by Windsor Laboratories of Mechanicsburg, Pa., can be found on a website Purina created to provide information about the lawsuit: petfoodhonesty.com. Windsor Laboratories is a well-recognized laboratory specializing in microscopic analysis for the agricultural and other related industries, including the pet food industry. Its owner, Dr. James V. Makowski, is the author and lead editor of Microscopic Analysis of Agricultural Products (4th Edition, 2010), a training resource on the subject of microscopic analysis of agricultural products used by the U.S. Food and Drug Administration (FDA).

The new amended complaint comes just weeks after an appellate panel of the National Advertising Review Board (NARB) upheld the March 25, 2014, NAD decision determining that Blue Buffalo’s advertising claims targeting other pet food companies were unsupported and recommending Blue Buffalo discontinue and/or modify such claims. In response, Blue Buffalo stated that it will abide by the NARB and NAD recommendations in future advertisements and has already revamped its “True Blue Test.”

Purina’s complaint estimates that Blue Buffalo spent approximately $50 million in 2013 – and will spend that or more in 2014 – to advertise its claims that Blue Buffalo ingredients are superior to competitors. Blue Buffalo is majority owned by Invus Group, a $4 billion private equity firm with offices in New YorkParis and Hong Kong.

Purina has been a leading provider of pet food and pet care products for more than 85 years, and Purina pet food is quality- and safety-checked multiple times before it is sold. Purina also maintains strict quality control over its manufacturing process – 99 percent of Purina pet food sold in the United States is manufactured at Purina plants in the United States.

The case is Nestle Purina PetCare Company v. Blue Buffalo Company Ltd., Civil Case No. 4:14-cv-00859.

A copy of the amended complaint, test results and other key information regarding the lawsuit can be found athttp://petfoodhonesty.com/.

As the nation honors its servicemen and women on Veteran’s Day, November 11th, Three Dog Bakery and man’s best friend are doing their part by providing military veterans with service dogs. Three Dog Bakery will donate to FISH – Food Industry Serving Heroes – an amount equal to 15 percent of the total sales of its products, whether through its bakeries, its retail outlets or online, made on Veteran’s Day. The company will also contribute a year’s supply of its dog food and treats to the recipients of its service dog initiative.

Three Dog Bakery Store Front

The nonprofit FISH engages the food industry in serving military veterans who have sacrificed greatly to guarantee U.S. freedom. With the donations from the Three Dog Bakery Veteran’s Day promotion, FISH will purchase service dogs to distribute to veterans in need.

Returning military personnel and veterans face a myriad of challenges that can be aided with the use of a service dog, from Post Traumatic Stress Disorder (PTSD) to immobility. The Bureau of Labor Statistics reports the U.S. has 1.6 million veterans from Iraq and Afghanistan conflicts, 21 percent of who suffer a service-connected disability.


Service members and veterans are provided with highly specialized service dogs that help them find a new level of independence in their post-combat life. Service dogs are specially-trained to help perform a multitude of tasks that increase the independence of their human partners. People paired with service dogs show significant improvements psychologically, socially – even economically.

Service dogs are in high demand, with wait times up to three years. Training begins when the dogs are young. These highly trained canines work on average eight to 10 years before they retire.

With 50 million dog owners in the U.S., Three Dog Bakery believes the necessary financial support to provide service dogs affirms the many benefits provided by living with a dog and is a tribute to its loyal customers, the four-legged friends who press their noses up against the bakery glass or who enjoy their treats at home. Three Dog Bakery will pioneer this annual tradition just as it did the canine bakery concept 25 years ago – that’s 175 years in dog years! Popular among canines and their owners alike, its products feature a diverse array of premium, all-natural, made in the USA treats and food for those special times in a dog’s or family’s life.

Three Dog Bakery oversees 34 boutique bakeries for dogs, located within the United StatesCanada and Hong Kong, and is known for its custom-made baked treats. The company provides Three Dog Bakery brand and private label packaged products to national and independent pet retailers, grocery, mass, club and drug stores, as well as through direct-to-consumer online sales. Among its most popular products within that retail segment are baked treats, like the Classic Crèmes and Lick’n Crunch cookies. www.ThreeDog.com

Hyperbaric Veterinary Medicine™ (hvm), a leading manufacturer of the first hyperbaric oxygen chamber specifically for small animals, today announced CE approval. The CE Mark allows hvm to begin global sales and installation of their hyperbaric chamber.

hvm Logo

“The CE Mark approval is an important milestone for our company; it will enable us to provide our small animal chamber to veterinarian facilities globally,” stated Founder Edgar Otto.

With already established veterinary partner facilities throughout the United States, hvm’s hyperbaric chambers are used to treat severe and traumatic cases ranging from non-healing wounds, venomous snake bites, spinal cord trauma, pancreatitis, and brain injuries, just to name a few. CE Mark approval represents a significant milestone for hvm and their hyperbaric chamber in veterinary medicine.


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