There’s no question about it—cats have quickly become the lions of the Internet. With millions of views, likes and shares, they’ve made their way into our hearts and dominated online content through viral videos and funny, clever photos. So why, on any given day, are there still hundreds of homeless cats and kittens available for adoption? That’s the question the Dumb Friends League (Denver, Colorado 80231) is asking in a new campaign aimed at increasing cat adoptions at its shelters.
To help these cats find homes, the Dumb Friends League is hoping to bridge the gap between online and your lap through its “We’re Everywhere… Except Your Lap” campaign by highlighting the many positive attributes that make cats such lovable online celebrities.
As part of the multimedia campaign promoted through television, radio, print and online content, as well as the creation if its very own Internet cat memes (a form of viral online content), the Dumb Friends League will be offering a variety of adoption specials to help get more cats into forever homes throughout the spring and summer. The specials will take place at all adoption locations—the Quebec Street shelter in Denver, the Buddy Center in Castle Rock and the adoption center at The Shops at Northfield Stapleton—as well as on its mobile adoption unit, the Pet Care-avan, and six participating Petco locations.
All feline adoptions include a spay/neuter surgery, initial vaccinations, a microchip ID implant and a free office visit with a participating veterinarian.