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Swedish WTS (Wonder Technology Solutions) and u-blox, the global leader in wireless and positioning semiconductors today announced that WTS has launched Trax, the world’s smallest and smartest personal tracking device for children and pets. Based on u-blox’ GNSS smart antenna and cellular module, the tiny tracker can be located anywhere, anytime via a free Android or iPhone mobile phone app.

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In addition to real time tracking, Trax provides flexible geofence alerts, and can even monitor how fast your teenager is driving. It also works indoors thanks to a proprietary dead reckoning algorithm that delivers a position even when satellites are out of sight. Accurate down to 1.5 meters, the robust, water-resistant device also provides an “augmented reality” mode that helps users locate their trackers using a Smartphone’s built-in camera view.

To achieve the smallest possible size, Trax takes advantage of u-blox’ CAM-M8Q GNSS receiver module which has a built-in antenna. CAM-M8Q (Chip Antenna Module) provides both small size (9.6 x 14.0 x 1.95 mm) and multi-GNSS capability. It is based on a u-blox M8 chip and incorporates a chip antenna, SAW filter, LNA, TCXO and RTC crystal. The surface-mount module is also extremely low in height making very thin customer designs possible.

“Trax is the world’s smallest and most versatile personal tracking device available, packed with features designed to provide peace of mind to parents and pet owners almost anywhere in the world,” said Fredrik Danelius, managing director at WTS. “By combining the leading GNSS and cellular technologies from u‑blox, we have designed a tiny, reliable, low-cost device that protects our most valuable family members: children and pets.”

Trax comes with an integrated SIM-card and two years of free data and roaming in 33 countries. It is charged via USB and typically lasts between two and four days on a full battery. For wireless connectivity, the device contains u‑blox’ SARA-G3 GSM/GPRS module which is footprint compatible with u-blox’ 3G SARA-U2 module for easy 2G to 3G upgrade.

“Trax is an elegant and sophisticated example of our embedded GNSS and cellular modules combined to protect people’s loved ones”, said Pasi Alajoki, area sales manager at u-blox. “It is an important application of our mobile communications and global positioning technology where performance, size and power consumption play a critical role. We are proud WTS chose u-blox for Trax.”

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Today, American Eagle Outfitters, Inc. (NYSE: AEO) announced its first-ever matching clothing line for dogs and their owners, American Beagle Outfitters, launching Spring 2014. Designed to perfectly match their owner’s on-trend American Eagle wardrobe, the canine collection features must-haves such as slimming doggy jeggings, fur-friendly bikinis and statement accessories, creating head-to-tail looks that complement the unique style and personality of every pooch, big or small.

AMERICAN EAGLE OUTFITTERS, INC.

To share a first look at the premiere collection of American Beagle Outfitters, the brand unveiled a groundbreaking dogumentary that captures the inspiring journey of the doggy-human clothing line from ideation to creation. The talented canine cast brings to life their owners’ #AEOStyle by putting their own pawprint on brand classics, from denim to statement tees to swim. To view the video and preview the collection, please visit http://www.ae.com/dogs.

“Your dog’s style is another form of expressing your own, and we are thrilled to bring American Eagle fashionable looks to our pups with the debut of American Beagle Outfitters,” said American Eagle Outfitters Style Director Preston Konrad. “The collection promises to embody the optimistic, all-American spirit of our brand.”

While customers await the debut of American Beagle to hit retail stores later this spring, they are invited to sign up for the waitlist and receive 20% off American Eagle purchases, with $1.00 per order benefitting the American Society for the Prevention of Cruelty to Animals (ASPCA). The brand aims to donate up to $100,000 towards the cause. Customers can show off their dogs’ personal style by sharing fashionable photos of them in the spring line tied to #AEOStyle for a chance to be featured on the site. For more information on ASCPA, please visit http://www.aspca.org.

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Handcrafted and slow-cooked. That’s the difference in Phoebe & Louie’s Fresh Homemade Dog Food recipe formulations. Made with human-grade, whole-food ingredients like USDA meats and organic vegetables and fruits, each recipe is made with care in small batches to support a nutritionally balanced diet for pets.

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The Phoebe & Louie brand is created by Jami Ippolito, a longtime animal lover and owner of the West Loop’s popular pet product boutique, Paw Naturals. The Chicago local exclusively uses locally sourced ingredients in her products, including USDA meats, fresh produce and popular superfoods — like coconut oil, apple cider vinegar, pink Himalayan sea salt, kale, pumpkin, raw honey, turmeric, and sprouted seeds. And just as importantly, Phoebe & Louie’s never uses preservatives, artificial anything, GMO’s, growth hormones, gluten, corn, what, flour, soy, by-products, or fillers.

Their menu of Slow Cooked Stews, Breakfast Scrambles, Healing Broths, and Superfoods Frozen Desserts are carefully slow-cooked before being frozen fresh to retain the maximum amount of its ingredients’ nutrients, for a taste dogs love. Thoughtful, customized formulas are also available for pet parents seeking weight-loss or cancer support for their four-legged friend. Specialized recipes are also available to support weight-loss and more!

Phoebe & Louie’s is sold exclusively at Paw Naturals, with discounts for recurring orders and home delivery options. Stop by Paw Naturals, to share a free sample with your Fido.

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Diamond Pet Foods is voluntarily recalling limited production codes of Premium Edge Finicky Adult Cat Formula dry cat food, Premium Edge Senior Cat Hairball Management Formula dry cat food, Premium Edge Kitten Formula dry cat food, Diamond Naturals Kitten Formula dry cat food and 4health All Life Stages Cat Formula dry cat food. Tests conducted by the company indicated the products might have a low level of thiamine (Vitamin B1). There have been no complaints regarding thiamine levels, or any other health issues, related to these products. In association with this voluntary recall, Diamond Pet Foods has tested all other Diamond brands for thiamine deficiency to ensure the safety of the cat food it manufactures. No other product manufactured by Diamond Pet Foods is involved in this voluntary recall.

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Only product with these Best By dates and Production Codes are included in the voluntary recall. Further distribution of these affected production codes has occurred through online sales. It is best to check the production code to determine if the product has been recalled or not.

More info on the FDA web site.

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Imperial Cat announces that they’re yet again expanding their popular line of Scratch ‘n Shapes to include even more Halloween themed scratchers. Their high-quality, eco-friendly and natural feline lifestyle products’ new fall inspired line will include festive pumpkin shapes, a spooky fishbone, a hanging skeleton, and several other spooky prints.

“We extended our line of products to include more holiday themed designs so pet parents can add to their festive décor without bringing in potentially hazardous decorations,” said Kristie Hamilton, Imperial Cat’s Director of Sales. “Traditional decorations can be choking hazards, but with our latest seasonal additions, owners can add to their holiday décor with pet-friendly decorations that specifically cater to their cat’s needs and lifestyle.”

Imperial Cat’s popular line of Scratch ‘n Shapes were developed to satisfy the feline’s instinctive need to scratch while simultaneously providing a place for the cat to stretch, play or even sleep! And thanks to the horizontal and hanging variations, pet owners can choose the shape and style that fits their cat’s scratching preference and their home’s space.

Scratch ‘n Shapes are made in the USA from 100 percent post consumer recycled materials and are 100 percent recyclable after kitty’s use. The honeycomb texture of the Scratch ‘n Shapes offers the feel of natural tree bark, so cats will instinctively sink their claws into the scratchers, instead of home furnishings. Plus, each scratcher includes a bag of Certified Organic Catnip to encourage the cat to play and to entice him to return often.

And to compliment the new scratchers, check out Imperial Cat’s coordinating Halloween themed Cat ‘n Around plush toys. Filled with Organic Catnip, the new Cat ‘n Around seasonal characters include a candy corn shape, a Frankenstein figure and a spooky ghost, and are made in the USA. Prices start at $9.95 for the new Scratch ‘n Shapes and $5.95 for the new Cat ‘n Around toys.

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The Neater Feeder from Neater Pet Brands is available for both dogs and cats.

The patented Mess Proof Cat Neater Feeder is the first mess-proof cat feeder in the world. The Cat Neater Feeder is the optimal way to keep your floors and walls safe from your cat’s food and water damage, and is perfect for cats and kittens of all sizes and breeds. These cat bowls can be used for wet or dry cat food.

The Neater Feeder is also available in small, medium, and large sizes for dogs.

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Available from The Carefree Pet, Zoomin Catnip is wild crafted, pesticide-free catnip that provides fun and emotional well-being for your cat.

The Carefree Pet specializes in natural pet care products including premium natural dog food, supplements, vitamins, holistic cat foods, horse vitamin supplements and a wide variety of natural pet health supplies.

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Being a cat can be stressful, and being a kitten can be even worse. With the Calming Cat Collar, kitty can feel a bit more comfortable with his or her surroundings and stop the negative reactions.

These calming cat collars mimic the pheromones that a mother cat produces to soothe her kittens, thus stopping behavioral issues such as urine marking, scratching, aggression, and hiding. Ideal for stressful or fearful situations such as vet visits, traveling, and the introduction of new pets.

The collars are breakaway-designed, fit necks up to 15″, and last for up to one month.

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The no-fuss, non-slip treaded Power Paws — premium, patented canine socks — are tough enough to withstand the roughest pup’s activities while reassuring apprehensive elder dogs.

Provide the traction dogs need on slippery floors and a layer of protection between the dog’s nails and the things he or she likes to scratch (i.e. expensive hardwood floors and cabinetry) with Power Paws. And worn outside, these multi-purpose socks protect your dog’s paws in “rocky” situations, (i.e. hot pavements, salty sidewalks and rocky terrain). They even function as an allergen blocker, keeping pollen off your puppy’s paws and preventing him or her from bringing the outdoors in

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Your pampered pet deserves the best toys, accessories and of course, food. So you’ll be happy to hear Stella & Chewy’s has added another palate-pleasing flavor, Surf ‘N Turf, to their line of raw, frozen and freeze-dried dinners. At Stella & Chewy’s, they’re dedicated to the simple proposition that pets should be healthy and happy every day of their lives. And the quality of what you feed them should be as unconditional as the love they provide.

Stella & Chewy’s is the brainchild of Marie Moody, an avid animal lover. Marie rescued Chewy (a real dog with serious health problems) from an animal shelter in Los Angeles. Upon a veterinarian’s advice, she put him on a natural, raw diet. Chewy recovered and he and his best friend, Stella, thrived on this diet. With the help of veterinary nutritionists, Marie founded Stella & Chewy’s and has been serving nutritious, delicious meals to dogs ever since.

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