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Archive for the ‘PetWork Shelter & Rescue Programs’ Category

Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.

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Wayne Pacelle, president and CEO of The HSUS said: “We hope these videos inspire animal lovers around the country to support their local animal shelters and that they encourage their friends to adopt a pet in need of a home.”

Draftfcb Chicago, the volunteer advertising agency who created the ads, took a playful approach to breaking down shelter pet adoption barriers in the new TV, outdoor and web PSAs. The individual personalities of real-life adopted shelter dogs and cats are showcased with the pets playfully licking or pawing at screens seemingly in an effort to reach pet lovers on the other side. Each PSA concludes with the message that, “The only way to find out how amazing shelter pets really are…is to meet one,” and invites viewers to visit TheShelterPetProject.org to learn more.

“One of the hardest barriers to overcome in the shelter pet adoption process is getting people to the shelters to see the animals, so we’re offering an interactive first meeting. From there, the pets’ personalities really take over. They’re pretty much impossible to say ‘no’ to!” said Draftfcb EVP/Executive Creative Director Jon Flannery.

Since its inception in 2009, The Shelter Pet Project has worked to lift public perception of animal shelters and shelter pets and has been part of driving down the number of pets who lose their lives in shelters by 12 percent. Three to four million shelter pets get adopted each year, which means just 29 percent of dogs and 33 percent of cats in American homes were adopted from shelters or rescue groups. [1]  2.7 million healthy or treatable pets still need our help to find a home each year.

“There is no power greater than the compassionate hearts of animal lovers,” said Maddie’s Fund® PresidentRich Avanzino. “That’s why we know that when this campaign introduces these amazing dogs and cats to the public, we’re going to see a wave of people heading to the shelters to ‘meet’ their future family members.”

“We are so proud of the success of this campaign in reducing stigma and euthanasia rates over the past four years, but much remains to be done,” said Peggy Conlon, president and CEO of the Ad Council. “Our hope is that this new round of innovative and interactive work will inspire even more people to head to their local animal shelters to meet their new pet companions.”

Prospective pet owners are encouraged to visit www.TheShelterPetProject.org, where they can search available pets by zip code, read adoption success stories and learn valuable information about pet adoption. For daily updates, follow The Shelter Pet Project via social media on Facebook, Twitter @shelterpetsPinterestInstagram and Tumblr.

To date, The Shelter Pet Project campaign has received approximately $155.6 million in donated media. The campaign website received over 1.2 million visits in the past year. Per the Ad Council model, the PSAs will be distributed to media outlets nationwide and run in advertising time and space donated by the media.

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From Farm Sanctuary


When opportunity knocks, most people are compelled to answer … but when it comes in an unexpected form, it can cause quite a stir. Imagine the surprise Sacramento resident Tabitha Peralez felt when she heard a loud rap on her front door, and opened it to find a small, black and white goat standing right in front of her! With a chewed off rope around his neck and fear in his eyes, the goat appeared to be on the lam from nowhere good and was hungry, thirsty and very exhausted. Lucky for the little guy, Tabitha seized the opportunity to help and took a series of actions that ultimately saved the animal’s life

Turning her attention first to the goat’s immediate needs, Tabitha quickly ushered her unexpected visitor into her garage and then released him into the backyard, where he ran around and explored for a while before settling down for some food, water and much-needed rest. Over the next few days, she continued to hand-feed him fresh veggies and grain, and allowed him to exercise outside in the yard – even letting him jump on the patio furniture and nibble on tree branches! But as much as Tabitha enjoyed her new friend’s company, she knew that she couldn’t lawfully keep him in the suburbs.

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Follow along as Farm Sanctuary makes a stop on their Turkey Express to deliver two rescued turkeys to the Connecticut home of adopter Joan Poster. Since 1986, this annual adoption event, held as part of the Sanctuary’s Adopt-A-Turkey Project, has been pairing turkeys in need of permanent refuge with loving adoptive families nationwide, giving hundreds of these sensitive, social birds a precious second chance at life.

“Turkeys are wonderful birds to live with,” says Poster, a veterinarian who has been adopting turkeys from Farm Sanctuary since 1996. “I always tell people who visit my farm that turkeys are too wonderful to eat and should be able to live out their lives in peace. We always make stuffed squash to feed our turkeys on Thanksgiving Day to say thanks for the few who can live with us.”

If you too are interested in home adoption, and can provide sanctuary to two or more turkeys, please contact Farm Sanctuary and apply to join their Farm Animal Adoption Network. If you can’t physically adopt a feathered friend, you can still help a turkey in need by sponsoring one of the incredible birds who live at the Sanctuary’s shelters. For a one-time gift of $30, you will receive an “adoption” certificate with a color photo of and fun facts about your new friend, so sign up to be a sponsor today!

About Farm Sanctuary

Farm Sanctuary is the nation’s leading farm animal protection organization. Since incorporating in 1986, Farm Sanctuary has worked to expose and stop cruel practices of the “food animal” industry through research and investigations, legal and institutional reforms, public awareness projects, youth education, and direct rescue and refuge efforts. Farm Sanctuary shelters in Watkins Glen, N.Y., and Orland, Calif., provide lifelong care for hundreds of rescued animals, who have become ambassadors for farm animals everywhere by educating visitors about the realities of factory farming. Additional information can be found on the Farm Sanctuary web site or by calling 607-583-2225.

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The Montgomery County Humane Society (Rockville, Maryland 20850) has an outstanding Foster Program that is responsible for hundreds of additional animals being adopted each year from the Montgomery County Animal Shelter. MCHS calls it their Rescue Without Walls.

Rio/Foster is an active, happy 12-year-old, 12-pound neutered male Pomeranian being cared for in a foster home.

But they can’t do it alone. MCHS depends on kind and caring people who are willing to share their busy lives and are willing to temporarily open their hearts and homes to homeless animals. 

It is only through the generosity of foster parents that MCHS is able to find loving homes and give a foster animal a second chance in life. Visit the Montgomery County Humane Society for more information, or contact your local shelter or rescue and ask about its foster care program.

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